For a few years now, I’ve completely stopped taking notes at conferences. I’ve found I lose track of them or don’t go back to refer if they’re hard copy, and only marginally more often if they’re on my hard drive.

Instead, I use Twitter. But given that tweets disappear into the ether after an indeterminate length of time, I’ve had to find another method, and that’s been to use my favorites generously. So below are the snippets of wisdom I gained from EduWeb (plus a few from NCSRMR), inspired by the collation of #eduweb tweets by @sonnycohen when folks realized they were going to lose them. Quick and dirty copy-and-paste, with a bit of style editing. All links should hopefully be intact.

@apetersen‘s twitter favorites from July 20-23:

smeranda How do social media tools contribute to the mission of your institution? Figure it out, and the sooner the better. #NCSRMR09 16 minutes ago from TweetDeck

tlpetty wondering how to succeed at internal branding at a u w/3k employees #ncsrmr09 25 minutes ago from mobile web

tlpetty align internal culture with external reputation #ncsrmr09 31 minutes ago from mobile web

TimNekritz Ribbon-cutting photos full of officials are worthless. Better to show what makes your business distinctive and appealing.40 minutes ago from web

apetersen #eduweb folks: don’t think of MySpace as a trailer park. Just a different population. See http://bit.ly/qSVyL [pdf]about 1 hour ago from web

apetersen @kprentiss Not to mention our time costing money. But “free” is almost always better than the alternative, at least starting out. #eduweb about 1 hour ago from web in reply to kprentiss

markgr This is not the time to cut back on your recruitment budget.about 1 hour ago from web

smeranda Across the board cuts is like saying that we will continue to do what we do but do it less well. Should instead invest in strategy #NCSRMR09 about 1 hour ago from TweetDeck

smeranda Avoid quick fixes and invest in strategy when dealing with economic downturns. #NCSRMR09 about 1 hour ago from TweetDeck

markgr One of the largest untapped markets are adults in your area that did not complete their degree #NCSRMR09 about 2 hours ago from web

realnebraska 50% of undergraduates over the age of 25 #NCSRMR09 about 2 hours ago from TweetDeck

realnebraska Does your viewbook talk about studying? Why do you still have a viewbook? #NCSRMR09 about 2 hours ago from TweetDeck

realnebraska Higher faculty engagement translates into institutional success in retention. #NCSRMR09 about 2 hours ago from TweetDeck

markgr Your institution can’t be all things to all people. Focus on what you can do well and where you want to be long term #NCSRMR09 about 2 hours ago from web

markgr 2/3 of all online learners want to study with a school in their region #NCSRMR09 about 2 hours ago from web

rieye I really cannot be bothered to turn on images just to decipher a marketing email.about 2 hours ago from twhirl

markgr The web is going to be your best friend to attract more students to your campus #NCSRMR09 about 2 hours ago from web

markgr I’m thinking of recommending Harvard’s live question tool for this type of panel next year http://bit.ly/gs1DR #NCSRMR09 about 2 hours ago from web

sfuhrmann @markgr Note though that for some pages high bounce rate is normal, e.g., a contact page where people quickly get info and leave. #NCSRMR09 about 3 hours ago from TweetDeck in reply to markgr

sfuhrmann @markgr Absolutely. It’s all about giving users what they’re looking for: Understand their search then provide quality content. #NCSRMR09 about 3 hours ago from TweetDeck in reply to markgr

markgr You should be using Google Analytics to track goals (know the business problem you are trying to solve) #NCSRMR09 about 3 hours ago from web

cappexcom #ncsrmr09 Interesting tidbit: 25% of seniors still adding colleges to their list during their spring semester about 3 hours ago from TweetDeck

markgrFWIW – bounce rate on the UB Admissions site is 25% #NCSRMR09about 3 hours ago from web

markgr RT @sfuhrmann @markgr Google Analyst says bounce rate target is 20-35%. Above is worrisome, below hard to do. http://bit.ly/3umgSw #NCSRMR09 about 4 hours ago from web

DianeCMcDonald People resist change when they overestimate the value of what they’d have to give up and underestimate what they’d gain Fretwell #ncsrmr09 about 4 hours ago from Tweetie

simpleapply Looking to recruit on a budget? How about a free online admission application? http://bit.ly/HO5Yb #ncsrmr09 about 4 hours ago from TweetDeck

sfuhrmann @markgr Google Analyst says bounce rate target is 20-35%. Above is worrisome, below hard to do. http://bit.ly/3umgSw #NCSRMR09 about 4 hours ago from TweetDeck in reply to markgr

markgr Most people will leave a video when the closing section begins #NCSRMR09 about 4 hours ago from web

markgr Trend in video is that most videos are abandoned about 3/4 of the way through. #NCSRMR09 about 4 hours ago from web

DianeCMcDonald When dealing with change, think about 3 R’s: Reasons, Reactions, & Responses. Fretwell #ncsrmr09 about 4 hours ago from Tweetie

markgr Google Analytics provides information quickly and effortlessly – big reason why I switched to GA #NCSRMR09 about 4 hours ago from web

markgr They track 1.5 millions pages at the University of Nebraska with GA #NCSRMR09 about 4 hours ago from web

markgr The number of page views means nothing without context #NCSRMR09 about 4 hours ago from web

markgr 45% of students will provide an e-mail at inquiry, 28% after they apply #NCSRMR09 about 20 hours ago from web

markgr Students are looking for academic content on social networks. (get your faculty involved on your admitted students SN) #NCSRMR09 about 20 hours ago from web

markgr Content on social networks is as important as it is on your .edu site #NCSRMR09 about 20 hours ago from web

markgr 75% are in favor of you creating a private social network for them #NCSRMR09 about 20 hours ago from web

markgr MySpace should not be written off as a place to connect with students, especially with minority students #NCSRMR09 about 20 hours ago from web

kprentiss @markgr “which community do you engage in” might be a different answer. aggregate myspace numbers are in the tank #NCSRMR09 about 20 hours ago from TweetDeck in reply to markgr

markgr Cost calculators can increase interest. This is one of the top two things they want to do. #NCSRMR09 about 20 hours ago from web

markgr It matters on who “owns” the website: IT, Marketing or the Admissions office? #NCSRMR09 about 20 hours ago from web

markgr The web site matters, more than ever before. It is the terminal point for your marketing efforts #NCSRMR09 about 20 hours ago from web

markgr 79% are willing to scroll #NCSRMR09 about 20 hours ago from web

markgr 23% of prospects will drop a college from their list #NCSRMR09 about 20 hours ago from web

markgr 88% would be disappointed or drop your college from their list if they can’t find what they want on your site #NCSRMR09 about 20 hours ago from web

markgr You are spending a lot of money and time to get people to the web site, how good is the experience once they are there? #NCSRMR09 about 20 hours ago from web

markgr 60% of students will look at your site, but not provide any personal information #NCSRMR09 about 20 hours ago from web

markgr72% of students start an the institutions home page #NCSRMR09about 20 hours ago from web

markgr Forced choice question. 85% navigation vs.15% search #NCSRMR09 about 20 hours ago from web

markgr 41% of parents have submitted inquiry forms posing as the student (from 2008) #NCSRMR09 about 20 hours ago from web

markgr 77% have DSL or cable, 11% on modem #NCSRMR09 about 21 hours ago from web

teleject to reduce meeting times clarify problems with tech (email, wikis, IM, etc.) and have meetings only to discuss possible solutions #eduweb about 23 hours ago from Tweetie

lougan a design board is an awesome way to give a feeling for the website #eduweb 12:01 PM Jul 22nd from TweetDeck

MarieShinfa Making web redesign process into fun game makes it collaborative and less stressful #eduweb 11:58 AM Jul 22nd from TweetDeck

markgr What is it about your institution that makes it distinct or different? Does everyone on campus know this? #NCSRMR09 11:54 AM Jul 22nd from web

apetersen CMSes: Miami moved from Vignette (couldn’t integrate social media) to Expression Engine. Kinks still. #eduweb 11:53 AM Jul 22nd from web

markgr “Our physical plant people are part of our recruitment efforts”. #NCSRMR09 11:53 AM Jul 22nd from web

KarlynM ask yourself “is this an opportunity for me to step out of the way [as an admissions mouthpiece]?” #eduweb 11:50 AM Jul 22nd from TweetDeck

seray “It’s all about customer service” 1:1 conversation on social media IS customer service. #eduweb 11:50 AM Jul 22nd from TweetDeck

amandavlhatter Not about pushing out messages – it’s about pulling people in and reaching them w/ what they want. #eduweb 11:49 AM Jul 22nd from TweetDeck

kprentiss @apetersen “free” is a challenge w/ higher ed. because control, politics, &committees are inherently expensive for all stakeholders #eduweb 11:47 AM Jul 22nd from TweetDeck in reply to apetersen

amandavlhatter Can’t abandon old stuff – one media outlet can’t stand alone. #eduweb 11:46 AM Jul 22nd from TweetDeck

amandavlhatter Only commit to the outlets you can maintain. #eduweb 11:45 AM Jul 22nd from TweetDeck

amandavlhatter Need Content: Can’t throw a party if you don’t know if people will show up. #eduweb 11:45 AM Jul 22nd from TweetDeck

octothorp “We had to shift our philosophy to first producing the content, then figuring out the best place to use it.” —U. of Miami #eduweb 11:43 AM Jul 22nd from Seesmic

apetersen E-communication staff of 4: print coordinator, social media manager, photographer, videographer. #eduweb 11:42 AM Jul 22nd from web

apetersen One strategy: Start with free. If it works, asks for money to support. #eduweb 11:41 AM Jul 22nd from web

amandavlhatter Challenges: small staff, politics, varying commitment levels. Wow, it really is the same everywhere. #eduweb 11:40 AM Jul 22nd from TweetDeck

MarieShinfa Design consequences “game” – sketch out screen in 7 min, pass to left & pick what you’d click, keep passing & clicking #eduweb 11:39 AM Jul 22nd from TweetDeck

amandavlhatter Only agree to a project if youcan use it for other places too. Oh, to get to that point. #eduweb 11:38 AM Jul 22nd from TweetDeck

markgr We never know the background of the students we serve – unless we ask them. #NCSRMR09 11:38 AM Jul 22nd from web

MarieShinfaGreat slides of evolution of Imperial College London’s website http://bit.ly/A7XSu 11:37 AM Jul 22nd from TweetDeck

redcrew Key for all successful projects. RT @apetersen: 6 recommendations: Listen. Participate. Update. Adapt. Analyze. (Repeat.) #eduweb 11:36 AM Jul 22nd from TweetDeck

markgr At UB – we are building a site specifically to share student stories #NCSRMR09 #ubuffalo 11:36 AM Jul 22nd from web

MarieShinfa Don’t forget to weed, just because it’s on a sticky doesn’t mean it’s essential #eduweb 11:35 AM Jul 22nd from TweetDeck

markgr “You must know your story, and be inspired by it” Every institution has a story. #NCSRMR09 11:35 AM Jul 22nd from web

NikkiMK navbar survivor: everyone votes for top 5, the top 7 stay. others can go to footers. #eduweb 11:34 AM Jul 22nd from TweetDeck

octothorp Good content ideas: •”Thoughts at the end of my freshman year” •”Reflections from recent grad” #eduweb 11:33 AM Jul 22nd from Seesmic

apetersen 6 recommendations: Listen. Participate. Update. Adapt. Analyze. (Repeat.) #eduweb 11:33 AM Jul 22nd from web

amandavlhatterFind the faculty members who WANT to sell the university. Use them. #eduweb11:33 AM Jul 22nd from TweetDeck

MarieShinfa “Nav Bar Survivor” – nominate links that should always be avail on site, consolidate likes, vote, top 7 = main nav #eduweb 11:33 AM Jul 22nd from TweetDeck

markgr Can we use social media tools to get everyone involved with student retention? (I say yes) #NCSRMR09 11:32 AM Jul 22nd from web

markgr On retention – We need to develop tools to help student not just with academics, but life issues. #NCSRMR09 11:32 AM Jul 22nd from web

jallgire Miami struggling with senior leadership not being leaders w/ social media. Letting grass roots efforts go… #eduweb 11:32 AM Jul 22nd from TweetDeck

KarlynM “think more like a publisher (not a marketer)” #eduweb 11:31 AM Jul 22nd from TweetDeck

octothorp Really want to look at U of Miami’s all-in-house video library of 80+ shorts on YouTube. #eduweb 11:29 AM Jul 22nd from Seesmic

amandavlhatter @oakswoods I am so surprised at the number of big schools w/o on staff photographers/videographers. We’re so lucky to have you. 🙂11:29 AM Jul 22nd from TweetDeck

khille Social media for recruitment at #eduweb: “It’s not the tool, it’s the content.” Creating quality content seems to be the running theme–Yes!11:28 AM Jul 22nd from TwitterRide

jallgire Used a Ning network for their Admitted Student community. TargetX set up and Miami plugged in content. #eduweb 11:25 AM Jul 22nd from TweetDeck

markgr @adamstahr I would say less only about 2%. There are somewhere around 1300 people, and maybe 25 of us active on Twitter11:25 AM Jul 22nd from web in reply to adamstahr

jallgire Using an organic Class of 2013 Facebook group and promoting it! That’s my vote, too! Don’t compete w/ what grows naturally. #eduweb 11:24 AM Jul 22nd from TweetDeck

jallgire Examine content first (that you have and can develop), then go with location/tools for sharing it. #eduweb 11:20 AM Jul 22nd from TweetDeck

apetersen Guides to participation: “With and for, not at or to.” – Seth Godin “Bring wine to the picnic.” – @chrisbrogan #eduweb 11:18 AM Jul 22nd from web

lisaloebmalone Social Influence Marketing (SIM) — the next big thing? #eduweb 11:18 AM Jul 22nd from TweetDeck

amandavlhatter Listen, THEN participate. Talk with people, not at them. #eduweb 11:18 AM Jul 22nd from TweetDeck

KarlynM colleges have a credibility problem….students don’t think they’re getting the authentic story, hence collegeconfidential.com #eduweb 11:18 AM Jul 22nd from TweetDeck

apetersen Listen: Google Alerts, YouTube search, twilert, College Confidential. #eduweb 11:17 AM Jul 22nd from web

chasgrundy grundyhome.com: reflections on eduweb 2009 – stuff i learned and am stoked about http://bit.ly/VXjYj #eduweb 11:17 AM Jul 22nd from TweetDeck

amandavlhatter What does OUR audience want? Start w/ that. #eduweb 11:15 AM Jul 22nd from TweetDeck

amandavlhatter Social media is not about technology – it’s about making connections. #eduweb 11:14 AM Jul 22nd from TweetDeck

MarieShinfa Showing Virginia Tech financial aid estimator http://bit.ly/nSB56 #eduweb 11:09 AM Jul 22nd from TweetDeck

khille From #eduweb: Only 0-4% of students want colleges to communicate with them via text messages.11:07 AM Jul 22nd from TwitterRide

KarlynM the web is not separate from social media #eduweb 11:07 AM Jul 22nd from TweetDeck

MarieShinfa Gather people from each high priority audience (or representatives) to participate in KJ method for info architecture #eduweb 11:06 AM Jul 22nd from TweetDeck

MarieShinfa NEED to identify & prioritize audience – this is VERY difficult for most institutions #eduweb 11:05 AM Jul 22nd from TweetDeck

auwebmanager Very interesting takeaway from #eduweb. Get foreign students to blog or tweet in their native language. Will make your SEO skyrocket.11:05 AM Jul 22nd from TweetDeck

MarieShinfa KJ method: gain rapid group consensus; adapted for information architecture – put up all data & opinions categorize, prioritize #eduweb 11:05 AM Jul 22nd from TweetDeck

seray 10 Ways to Use Social Media to Pick a College Some other areas for us to watch (from Mashable) #eduweb http://bit.ly/Cipgu 10:56 AM Jul 22nd from TweetDeck

apetersen Flickr and Facebook photos: audiences totally different. More organic traffic through flickr: Facebook is closed. #eduweb 10:46 AM Jul 22nd from web

johnmccrory The “why” & “when” to communicate is more important than the “how” #eduweb 10:44 AM Jul 22nd from web

johnmccrory DePaul: The traditional role of the webmaster is archaic. You need someone who gets tech _and_ communications. Amen! #eduweb 10:43 AM Jul 22nd from web

apetersen Paul Baker of DePaul speaks up: “concept of webmaster is archaic,” now need deep understanding of multiple tools. #eduweb 10:43 AM Jul 22nd from web

kprentiss #eduweb careful with the myspace is a trailer park thing. Lots of students and their families live there. the job of education is to help.10:39 AM Jul 22nd from TweetDeck

seray Create a Social Media working group – meet once a month and talk about broad messaging form the university and issues and strategy. #eduweb 10:38 AM Jul 22nd from TweetDeck

WC_Heather Don’t simply upload videos to YouTube. Push the YouTube video links out via FB, Twitter, blogs, etc. #ncsrmr09 10:34 AM Jul 22nd from Tweetie

jallgire Strategy. Partner. Match w/ audience. Build relationships. Go where they are. Update. Reuse/recycle. Measure x 3. Experiment! #eduweb 10:33 AM Jul 22nd from TweetDeck

bradjward Everyone get the point here? 🙂 Cross-promotion on social web is CRUCIAL. http://twitvid.com/7071E 10:31 AM Jul 22nd from API

TimNekritz @markgr I’d be curious to know if top institutions have person/area devoted to parent relations, or spread among various areas and offices.10:25 AM Jul 22nd from web in reply to markgr

scottkilmer @amandavlhatter Don’t be afraid to start the acct, gain a small crowd and then ask them via twtpoll what they want. Resurvey often #eduweb 10:24 AM Jul 22nd from TweetDeck in reply to amandavlhatter

SashaWolff Current red-headed step child is YouTube #eduweb 10:24 AM Jul 22nd from TweetDeck

markgr While listening to how to get parents involved, I see real value in creating niche social networks for parents #NCSRMR09 10:23 AM Jul 22nd from web

MarieShinfa The medium isn’t always the problem, it might be your approach to utilizing it #eduweb 10:22 AM Jul 22nd from TweetDeck

dylanw @KarlynM @jdwcornell You’re talking from a private school perspective. A few public schools are research centers with classes now.10:22 AM Jul 22nd from TweetDeck

SashaWolff Flickr used to be DePaul’s red headed step child. However, @bradjward stopped by and changed all that! #eduweb 10:22 AM Jul 22nd from TweetDeck

markgr Students with “helicopter” parents report higher levels of engagement and satisfaction with the college experience #NCSRMR09 10:21 AM Jul 22nd from web

bradjward From our Twitter research, most schools start as ‘Type 3’ (No RSS/Convo), then move towards a #1 (All RSS) or #5 (Conversation). #eduweb 10:21 AM Jul 22nd from TweetDeck

amandavlhatter We’ve been really hesitant to do Twitter b/c we’re not sure what people want. #eduweb is giving me some great ideas.10:21 AM Jul 22nd from TweetDeck

apetersen If DePaul considers themselves “late to the game” in terms of joining Twitter, what about those that haven’t joined yet? #eduweb 10:20 AM Jul 22nd from web

johnmccrory Get your IT dept to provide lifelong email to alumni. It will be a big win alums will appreciate #eduweb 10:19 AM Jul 22nd from web

MarieShinfa Love how the DePaul Advancement Team called themselves a Media Outlet #eduweb 10:17 AM Jul 22nd from TweetDeck

JamieOber @micala An old marketing rule – It means more coming from peers than marketers – has NEVER been more true. #ncsrmr09 10:16 AM Jul 22nd from TweetDeck in reply to micala

MarieShinfa @moonball We edit wikipedia entries sparingly, usually just update facts & stats that have been published in a linkable source #highered 10:16 AM Jul 22nd from TweetDeck in reply to moonball

micala “experience trumps information”. Students want to know what your school is like – from other students. #ncsrmr09 10:14 AM Jul 22nd from Tweetie

MarieShinfa Should you integrate staff-written blog with student-written blog? Any best practices out there? #eduweb 10:13 AM Jul 22nd from TweetDeck

micala “we have to accept the fact that we have lost control of the conversation” #ncsrmr09 10:13 AM Jul 22nd from Tweetie

johnmccrory Ways to segment alumni into groups on LinkedIn & FB: by region, affinity, topic. (How about class year?) #eduweb 10:12 AM Jul 22nd from web

WC_Heather Your students are already talking about you. Shouldn’t you join the conversation? #ncsrmr09 10:11 AM Jul 22nd from Tweetie

apetersen People volunteer as mods once they feel that they have ownership and stake in community, imho. #eduweb 10:09 AM Jul 22nd from web

WC_Heather Social media doesn’t replace traditional recruitment marketing. You need both. #ncsrmr09 10:09 AM Jul 22nd from Tweetie

apetersen Can prompt people with questions to get discussion going: DePaul found hands-off approach better. (LinkedIn) #eduweb 10:09 AM Jul 22nd from web

johnmccrory Social Media works for alumni because it enables them to do what they want to do: interact w/ each other–not w/ you #eduweb 10:09 AM Jul 22nd from web

WC_Heather “If the information is important, it will find me.” New attitude of students and prospects. #ncsrmr09 10:08 AM Jul 22nd from Tweetie

amandavlhatter LinkedIn – great way to get alumni to connect for jobs. Clear each person who requests to join to make sure alumni only. #eduweb 10:06 AM Jul 22nd from TweetDeck

johnmccrory LinkedIn alumni group use shot up when economy tanked #eduweb 10:06 AM Jul 22nd from web

MarieShinfa Did I miss-hear? Seems backwards “1st step = get them to alumni site using Facebook Connect, then figure out how to engage them” #eduweb 10:06 AM Jul 22nd from TweetDeck

WC_Heather Social media can give prospective stdts a sense of whether or not they’ll “fit” at your school. #ncsrmr09 10:05 AM Jul 22nd from Tweetie

chasgrundy SWEET! use facebook connect to integrate facebook profiles with your own password protected silo content #eduweb 10:05 AM Jul 22nd from TweetDeck

bradjward Facebook Connect = Keep an eye on a few @bluefuego clients. We’re about to do some pretty awesome stuff with it. 🙂 #justsayin #eduweb 10:04 AM Jul 22nd from TweetDeck

MarieShinfa Make sure the event photos you post are actually interesting, especially for “boring” receptions #eduweb 10:02 AM Jul 22nd from TweetDeck

johnmccrory “Nobody was going to our alumni website to look at our photos” but they are looking them now that we’re posting them to FB #eduweb 10:02 AM Jul 22nd from web

johnmccrory Go where your alumni are already engaging with one another: Facebook #eduweb 10:01 AM Jul 22nd from web

amandavlhatter Hearing a lot about college YouTube channels and nothing about iTunes U – anyone have iTunes? Do you use it w/ YouTube?10:01 AM Jul 22nd from TweetDeck

chasgrundy promote your social media outposts in your print pieces to drive alumni back to an interactive environment #eduweb 10:01 AM Jul 22nd from TweetDeck

markgr Parents want to know about the alumni association. (I see a theme here – the whole web site matters) #ncsrmr09 10:00 AM Jul 22nd from web

mjpowers Social media box on everything, even the magazine. #eduweb 9:59 AM Jul 22nd from Tweetie

SashaWolff Their social media is also on print materials! #eduweb 9:59 AM Jul 22nd from TweetDeck

SashaWolff DePaul ‘s social media presence spills over into their email. (ie: social media box in all emails) #eduweb 9:59 AM Jul 22nd from TweetDeck

bradjward My thought: A strong social web presence is heavily promoted by the instutition through mult. channels. Every single time. #eduweb 9:59 AM Jul 22nd from TweetDeck

markgr Parents think it is way to difficult to find out true costs. Colleges need to be upfront about costs #ncsrmr09 9:58 AM Jul 22nd from web

amandavlhatter Give them a reason to come back to the alumni web site – no static content! #eduweb 9:58 AM Jul 22nd from TweetDeck

MarieShinfa DePaul’s alumni “portal” = news, events, alumni profiles, benefits/services, social media box, social bookmarking box #eduweb 9:58 AM Jul 22nd from TweetDeck

SashaWolff Another common theme? Make sure your social media presence is on your homepage. Don’t silo it! #eduweb 9:57 AM Jul 22nd from TweetDeck

MarieShinfa Hmmm… not sure if getting a consensus among stakeholders for social media plan is possible #eduweb 9:57 AM Jul 22nd from TweetDeck

bradjward DePaul has the absolute best SM guidelines I’ve seen out there for Alumni #eduweb http://tr.im/tw1E 9:57 AM Jul 22nd from TweetDeck

markgr Parents want to know how strong is the advising system? #ncsrmr09 9:57 AM Jul 22nd from web

markgr #2 question from parents – how strong is the career center? #ncsrmr09 9:56 AM Jul 22nd from web

markgr #1 thing parents want to know – do you have my child’s major? #ncsrmr09 9:55 AM Jul 22nd from web

MarieShinfa Establish measurable goals – narrative examples of what it means to be successful; relationships is the game #eduweb 9:54 AM Jul 22nd from TweetDeck

YourCampus360 Social media is not about numbers it is about nurturing relationships #eduweb 9:54 AM Jul 22nd from web

markgr Need a better connection between admissions site and career services site, especially for parents #ncsrmr09 9:54 AM Jul 22nd from web

MarieShinfa Immediacy of social media + bureaucracy of #highered = moving nowhere fast #eduweb 9:53 AM Jul 22nd from TweetDeck

bradjward Committees don’t work well with the social web. It moves fast, you can’t wait. Immediacy is key. #eduweb 9:53 AM Jul 22nd from TweetDeck

amandavlhatter Theme of the day – death to committees. #eduweb 9:53 AM Jul 22nd from TweetDeck

markgr Chinook Parents instead of helicopter parents – two rotors, often spinning in different directions. Great take #ncsrmr09 9:53 AM Jul 22nd from web

MarieShinfa RT @SashaWolff: DePaul started off their social media strategy by going to existing engaged communities #eduweb 9:52 AM Jul 22nd from TweetDeck

amandavlhatter Go to communities where alums are ALREADY engaged – don’t create new ones. #eduweb 9:50 AM Jul 22nd from TweetDeck

SashaWolff DePaul started off their social media strategy by going to existing engaged communities #eduweb 9:50 AM Jul 22nd from TweetDeck

apetersen 7 people communicating in DePaul’s Office of Advancement, including two writers and one social media manager. #eduweb 9:49 AM Jul 22nd from web

MarieShinfa Honesty from DePaul University – didn’t really speak to alumni for 20 years #eduweb 9:49 AM Jul 22nd from TweetDeck

micala Now in a session on “experience marketing” – using students to share their experiences with other (prospective) students. #ncsrmr09 9:48 AM Jul 22nd from web

MarieShinfa RT @mherzber: #eduweb slides available at http://bit.ly/7LArg get yours up there if you haven’t 9:43 AM Jul 22nd from TweetDeck

ECwagner Stories not Stats, People not Programs… So true. #eduweb 9:22 AM Jul 22nd from TwitterFon

MarieShinfa Experience economy: avoid commoditization, charge premium price -done, pay when never did before, sell memories #eduweb 9:21 AM Jul 22nd from TweetDeck

MarieShinfa Everyone is replaceable, accountable, and has ownership #duweb 9:18 AM Jul 22nd from TweetDeck

MarieShinfa Meetings in the traditional #highered are ineffective and waste time; Instead meet frequently, shorter periods of time, & stand up! #eduweb 9:14 AM Jul 22nd from TweetDeck

KarlynM if you’re going to meet, stand up. take away the chairs #eduweb 9:12 AM Jul 22nd from TweetDeck

KarlynM a committee is where all good ideas go to die #eduweb 9:12 AM Jul 22nd from TweetDeck

bradjward “The optimum committee has no members.” “A committee is where all good ideas go to die.” #eduweb 9:11 AM Jul 22nd from TweetDeck

MarieShinfa Leadership to do list in h#highered: Clear vision, hire great people, get out of their way & hold them accountable #eduweb 9:11 AM Jul 22nd from TweetDeck

KarlynM have a clear vision, hire great people, get out of their way and hold them accountable #eduweb 9:10 AM Jul 22nd from TweetDeck

MarieShinfa “Shared governance” in #highered as a concept & practice needs to disappear; committees can’t be held accountable, only individuals #eduweb 9:10 AM Jul 22nd from TweetDeck

KarlynM committees cannot be held accountable – only individuals. get rid of shared governance. #eduweb 9:10 AM Jul 22nd from TweetDeck

chasgrundy fyi – searchable database of higher ed taglines http://bit.ly/13CPFR #eduweb 9:08 AM Jul 22nd from TweetDeck

KarlynM wouldn’t it be great to say “average kids succeed here.” #eduweb9:06 AM Jul 22nd from TweetDeck

MarieShinfa EVERYONE at your institution needs to know your elevator pitch – what’s special & how to describe it #eduweb 9:05 AM Jul 22nd from TweetDeck

mjpowers I like the use of business terms, but feel compelled to say that customers ≠ students. Customers don’t get grades, don’t fail out. #eduweb 9:03 AM Jul 22nd from Tweetie

MarieShinfa Authenticity – stop using canned sound bites and decide what is “real” about institution #eduweb differentiate or die!9:03 AM Jul 22nd from TweetDeck

lisaloebmalone DIFFERENTIATE OR DIE. #eduweb 9:03 AM Jul 22nd from TweetDeck

micala The purpose of our page is to “Provide a non-authoritative community of spirit”. Love that. #ncsrmr09 9:02 AM Jul 22nd from web

lisaloebmalone false urgency=your president telling you to change your admissions process mid-cycle in kneejerk response to economy. ACK #eduweb 9:02 AM Jul 22nd from TweetDeck

micala One person in audience ran one Facebook ad for $43 for 21 days, and got over 200,000 impressions. Worth it? Uh, yeah. #ncsrmr09 9:01 AM Jul 22nd from web

KarlynM @teleject admissions people think of themselves more as used car salesmen than prospects do9:00 AM Jul 22nd from TweetDeck in reply to teleject

KarlynM transforming a college by george keller – must read. #eduweb 8:59 AM Jul 22nd from TweetDeck

ECwagner It takes a community to recruit and retain a student! #eduweb 8:58 AM Jul 22nd from TwitterFon

mjpowers Poor retention rates start with inauthentic marketing. #eduweb 8:57 AM Jul 22nd from Tweetie

KarlynM the biggest problem with retention is the fact that you aren’t authentic in your admissions/marketing process #eduweb 8:57 AM Jul 22nd from TweetDeck

MarieShinfa Words we MUST get *more* comfortable with in #highered: marketing, sales, costs, ROI #eduweb 8:57 AM Jul 22nd from TweetDeck

micala People talking about how effective Facebook ads have been for their school. Outperforming google 5 to 1. #ncsrmr09 8:56 AM Jul 22nd from web

KarlynM the sales team should be the highest paid people on campus. #eduweb 8:56 AM Jul 22nd from TweetDeck

lougan Open, Qualify, Question, Position, Close. 5 steps to selling. 5 steps to selling your school #eduweb 8:55 AM Jul 22nd from TweetDeck

MarieShinfa Sales tip: If you listen, your customers will tell you what they want #eduweb Stop talking & giving sound bites, LISTEN 8:55 AM Jul 22nd from TweetDeck

KarlynM and don’t put the youngest, greenest person in charge of your visitation program, the most influential part of the process #eduweb 8:55 AM Jul 22nd from TweetDeck

KarlynM when you hire admissions counselors, it shouldn’t be just because they went to your school #eduweb 8:54 AM Jul 22nd from TweetDeck

bradjward #eduweb Hire different people. Train them differently. Provide different tools. Create different plans. Set different goals.8:54 AM Jul 22nd from TweetDeck

Inigral how many student interns help manage your social media presence, ye institutions of higher learning? #ncsrmr09 8:50 AM Jul 22nd from web

MarieShinfa March 2009, 93% of students were changing their minds about dream school due to economic reasons, June 2009, 71% actually did #eduweb 8:47 AM Jul 22nd from TweetDeck

KarlynM In March 2009, 93% of students were changing their college decisions because of the economy #eduweb 8:46 AM Jul 22nd from TweetDeck

MarieShinfa Lack of prioritization and leadership is leading to demise of higher ed #eduweb 8:44 AM Jul 22nd from TweetDeck

MarieShinfa How students learn: non-sequential, interactive, asynchronous, multi-tasked #eduweb 8:42 AM Jul 22nd from TweetDeck

micala Have seen several examples in sessions so far of schools building microsites to incorporate their social media content. #ncsrmr09 8:37 AM Jul 22nd from web

Inigral Create content that “brings something to the party” #ncsrmr09 8:37 AM Jul 22nd from web

bradjward @uwtwtrbook Thanks for the lengthy analysis on my profile! 🙂 Loved it. PS – I’m very DM heavy, 4,537 DM’s in my box. 😛8:34 AM Jul 22nd from web in reply to uwtwtrbook

markgr “The more elaborate our means of communication, the less we communicate.” #ncsrmr09 8:34 AM Jul 22nd from web

octothorp #eduweb @mherzber and @chasgrundy just recommended Optimal Sort for card-sorting testing:http://tr.im/tprB 5:23 PM Jul 21st from Seesmic

apetersen Getting a casual demo of the Livescribe Pulsepen: totally cool. Records audio, searchable, syncs with notes. #eduweb via @omahane5:22 PM Jul 21st from web

octothorp @ptiperson I agree. I think maybe the secret is to avoid *leading* questions without asking those *open-ended* ones?5:20 PM Jul 21st from Seesmic in reply to ptiperson

apetersen Be flexible with online SM presence: diversify. Be multiple places: protects against any one network failure. Jaiku as example. #eduweb 5:15 PM Jul 21st from web

octothorp #eduweb “There is no fold, unless you create one.” — @chasgrundy 5:11 PM Jul 21st from Seesmic

j_rex don’t just learn but actually implement..don’t do the same thing in 6 months. use something\try & do something new. thnx @bradjward #eduweb 5:10 PM Jul 21st from web

lougan do the 80:20 Work Week (80% work time, 20% individual project time) It brings innovation to the workplace #eduweb 5:09 PM Jul 21st from TweetDeck

aaronrester#eduweb Carton’s Law: what works best online is what can *only* work online5:08 PM Jul 21st from TwitterFox

aaronrester That was Sean Carton from idFive who said that thing about looking like a lunatic BTW #eduweb5:08 PM Jul 21st from TwitterFox

MarieShinfa Don’t necessarily need the target audience of the site/page to be the testers. #eduweb5:07 PM Jul 21st from TweetDeck

aaronrester #eduweb lol “you shouldn’t fight bad social media with an angry response, because you just look like lunatic”5:01 PM Jul 21st from TwitterFox

octothorp #eduweb Steve Krug (author of _Don’t Make Me Think_) has a new book about budget testing coming out, reports @chasgrundy.5:01 PM Jul 21st from Seesmic

octothorp #eduweb Mac tools for testing rec’d by @chasgrundy: Silverback ($50), Screenflow ($90), and Jing Pro ($15). Record the screen and voice.4:59 PM Jul 21st from Seesmic

MarieShinfa Test tools for mac: silverback $50, screenflow $90, jing pro $15 #eduweb 4:58 PM Jul 21st from TweetDeck

MarieShinfa “Design once, increment forever” – and TEST, TEST, TEST via @chasgrundy #eduweb 4:56 PM Jul 21st from TweetDeck

octothorp #eduweb @chasgrundy: Re-test after you fix things you changed because of testing.4:55 PM Jul 21st from Seesmic

bluefuego With 21% growth month to date Texas A&M Facebook fan page will soon become 2nd Uni. to hit 50K fan mark. Great job!!!4:55 PM Jul 21st from Nambu

MarieShinfa “it’s not good enough just to learn, you have to take action” via @chasgrundy #eduweb 4:55 PM Jul 21st from TweetDeck

apetersen Ask for feedback from students at the end of their 1st year. About your bloggers, social media presence, site, info avail. etc. #eduweb 4:51 PM Jul 21st from web

marketingwizdom 90% UK 25-34 year-olds have used social networking sites: http://tinyurl.com/ne3ok5 (via @nakedgen_heledd) 4:50 PM Jul 21st from Tweetie

octothorp #eduweb Particularly that last point is valuable advice: Don’t ask open-ended questions in testing, because you’ll hear speculation.4:49 PM Jul 21st from Seesmic

octothorp #eduweb How to test: •Task-oriented •Don’t give away the answers •No rights/wrongs •Let the user do the talking •No open-ended questions4:47 PM Jul 21st from Seesmic

apetersen Google Maps (when signed in)–>My Maps to create a custom map. #eduweb See Boston’s fully-integrated map. 4:47 PM Jul 21st from web

MarieShinfa Design tests around tasks, don’t influence answer, let user talk, ask close-ended questions #eduweb 4:47 PM Jul 21st from TweetDeck

octothorp #eduweb Good idea from @chasgrundy: Don’t just test your own content or design: test your competitors’ sites (to improve upon them).4:45 PM Jul 21st from Seesmic

ECwagner Site:cooluniversity.edu is a great tool to filter certain information on your edu site #eduweb 4:45 PM Jul 21st from TwitterFon

MarieShinfa Don’t just test right before site launch. You can test anything: paper, wireframes, mockups, pages, live sites, competitor’s sites #eduweb 4:45 PM Jul 21st from TweetDeck

octothorp #eduweb @chasgrundy is serious: he really means to test with just half a dozen people.4:44 PM Jul 21st from Seesmic

octothorp Definitely a major theme has emerged at #eduweb: Test, fix, test, fix, test, fix. (In marketing, in social media, in design, in content.)4:43 PM Jul 21st from Seesmic

MarieShinfa Test early, test often. And have objectives, make a plan, and implement #eduweb 4:43 PM Jul 21st from TweetDeck

SonnyCohen Google search operators (POWERFUL) http://bit.ly/searchoperators #eduweb and #everyone-in-the-world-that-uses-google 4:43 PM Jul 21st from TweetDeck

billyadams Google Alerts: Use them to find when you’re getting mentioned. Be vigilant, but don’t be creepy #eduweb 4:42 PM Jul 21st from TweetDeck

amandavlhatter Social media has a small influence on students – but it does have one. 5 years ago, Web sites had a small one too. #eduweb 4:42 PM Jul 21st from TweetDeck

NickCatto Be careful of how you join an online conversation through Google Alerts. Your presence can create positive or negative side effects. #eduweb 4:42 PM Jul 21st from TweetDeck

octothorp #eduweb @chasgrundy: Don’t let the challenges of truly scientific, large-scale testing keep you from doing SOMETHING.4:41 PM Jul 21st from Seesmic

jallgire Have to go with “a feeling” on if/when to comment/ join the conversation. #eduweb 4:40 PM Jul 21st from TweetDeck

apetersen Great anecdote re: exposure via Google alerts: missing mascot costume leads to stories on ESPN, Keith Olbermann. #eduweb 4:40 PM Jul 21st from web

petermahoney Trying to attract international students? Some countries are overwhelmingly into Bebo. #eduweb 4:39 PM Jul 21st from TweetDeck

mdmcginn Budget web usability testing: big issues , 3-5 users, <$50, <2 hours a week, beginning today. #eduweb chaz 4:39 PM Jul 21st from TweetDeck

octothorp #eduweb Rules for budget user testing: Must need: •Little or no money. •Little or no time. •Little or no expertise.4:38 PM Jul 21st from Seesmic

jallgire Google (& Social Media) to gather prospect info & use 4 yield/enrollment (now or later). So much info available — use it! #eduweb 4:38 PM Jul 21st from TweetDeck

MarieShinfa No money, no time, no expertise for usability testing? Neither do we. Screw the scientific method & stop w/excuses, just do it #eduweb 4:38 PM Jul 21st from TweetDeck

ChrisWiegman Whatever we think will be the big thing today will not be the big thing in the future #eduweb 4:37 PM Jul 21st from TweetDeck

octothorp “User testing helps you discover problems before they can publicly humiliate you.” #eduweb 4:35 PM Jul 21st from Seesmic

celiaperkins #eduweb Cheap & Fast: Trends) 4)End of centralization 5)future is always on 6) move away from desktop 4:35 PM Jul 21st from TweetDeck

amandavlhatter 6 trends: consumer in control, atoms to bits, real time to my time…and the slide changed. #eduweb 4:35 PM Jul 21st from TweetDeck

lougan curious about @bradjward ‘s cool presentation effects? check out http://www.prezi.com #eduweb 4:34 PM Jul 21st from TweetDeck

celiaperkins #eduweb Cheap Fast: 6 trends 1)Consumer is in control. 2)Move from atoms to bits. Digitization of info. 3)Moving from real time to MY time.4:34 PM Jul 21st from TweetDeck

mdmcginn Did the redesign presentation sound like Lifestyles of the Rich & Famous to schools who can’t afford consultants? #eduweb 4:31 PM Jul 21st from TweetDeck

mdmcginn @kylejames Maybe, though I agree canonical URLs help with branding and usability, and they’re usually an easy fix. #eduweb 4:25 PM Jul 21st from TweetDeck in reply to kylejames

SashaWolff @amandavlhatter I only see that changing when more forward thinking people are in positions of power. (or just more younger people in power)4:24 PM Jul 21st from TweetDeck in reply to amandavlhatter

SashaWolff @amandavlhatter No, unfortunately you can’t get buy -in when it comes to transparency. (or it’s VERY difficult)4:23 PM Jul 21st from TweetDeck in reply to amandavlhatter

MarieShinfa Quantitative feedback tells you what, qualitative feedback tells you why #eduweb 4:14 PM Jul 21st from TweetDeck

johnmccrory Another Twitter benefit: saves time & cuts down info overload by bringing news, recommendations to you fast & brief #eduweb 4:13 PM Jul 21st from web

SashaWolff Most important thing to remember when you’re doing a website redesign? You can’t please everyone! #eduweb 4:08 PM Jul 21st from TweetDeck

apetersen “Ignoring doesn’t make it go away, it just makes you stupid.” (from @Robin2Go) #eduweb 4:07 PM Jul 21st from web

SashaWolff Have webteams edit top level content, but let depts edit their own content. They know it best!!! #eduweb 4:03 PM Jul 21st from TweetDeck

octothorp #eduweb “Organize by passion, not by job title.” — @nikkimk (Nice line.) 4:01 PM Jul 21st from Seesmic

SashaWolff Step 6 – Implementation + Launch. Test functionality in browsers. Configure users/workflow/roles #eduweb 3:59 PM Jul 21st from TweetDeck

Meglan1 What’s the language of Higher Ed? “Jargon Monoxide”. We are victims of our own excellence 😉 #eduweb 3:58 PM Jul 21st from TwitterBerry

johnmccrory @SashaWolff Twitter on homepage works for us but it does impose some limits on replying/engaging. It’s a bit of a dance #eduweb 3:58 PM Jul 21st from web in reply to SashaWolff

SashaWolff Step 5 – Tech Specifications. Identify/select CMS. Develop functional specifications based on designs. Code #eduweb 3:56 PM Jul 21st from TweetDeck

jallgire Assignment: “What is your brand?” Search for your brand. #eduweb 3:55 PM Jul 21st from TweetDeck

mdmcginn mstoner says our website architecture should be 75% like every other college. Avoid Frankensteining the design. #eduweb 3:53 PM Jul 21st from TweetDeck

AliCelesteNICE – How people share content on the web; a handy, colorful chart! Facebook leads. No surprise there. http://ff.im/-5wKBD RT @nixwebo3:48 PM Jul 21st from web

mdmcginn mstoner says our website architecture should be 75% like every other college. Avoid Frankensteining the design.@eduweb 3:47 PM Jul 21st from TweetDeck

SashaWolff Step 4 – Design and Testing. Create a spectrum of design concepts. Survey designs with target audience. #eduweb 3:45 PM Jul 21st from TweetDeck

johnmccrory Twitter is becoming a common carrier feeding content/links to different platforms, like RSS but easier & non-techie #eduweb 3:40 PM Jul 21st from web

billyadams Twitter isn’t just about reaching students, it can build a great network of colleagues, both at your institution and outside #eduweb 3:40 PM Jul 21st from TweetDeck

crevier but internal people are indeed the audience for some content, and therefore that content needs a home #eduweb 3:39 PM Jul 21st from TweetDeck

SashaWolff Why not have departments create their own content? They know that content best. Just make sure someone else reviews it! #eduweb 3:38 PM Jul 21st from TweetDeck

surajkika Its not the platform that’s important (Twitter) – its the change in behavior and the way we use the web and what we use it for. #eduweb 3:38 PM Jul 21st from JaduCMS

SashaWolff Step 2: Content Creation. What exists and what needs to be recreated. Who produces it and who reviews it? #eduweb 3:37 PM Jul 21st from TweetDeck

petermahoney @SashaWolff Totally. If we could tweet staff meetings they’d be done MUCH faster. 🙂 #eduweb 3:37 PM Jul 21st from TweetDeck in reply to SashaWolff

billyadams twitter is not all about you, actually really novel idea, most just think it’s a big vanity fest #eduweb 3:37 PM Jul 21st from TweetDeck

SashaWolff @petermahoney I can think of a number of long winded people that need to “speak Twitter” in real life!3:35 PM Jul 21st from TweetDeck in reply to petermahoney

petermahoney Short, clear messages are the way forward. I say this extends well outside Twitter. #eduweb 3:34 PM Jul 21st from TweetDeck

billyadams Make your messages short and clear in order to be effective on twitter #eduweb 3:34 PM Jul 21st from TweetDeck

petermahoney For Twitter to make sense to users they need to reach the point where they have a large enough network to interact regularly. #eduweb 3:33 PM Jul 21st from TweetDeck

randyjensen Internal people at campuses need to realize they aren’t the audience for the site #eduweb 3:32 PM Jul 21st from TweetDeck

SashaWolff 2nd Step: Strategy Development. Prioritize audiences. Formulate information architecture. Outlines creative recommendations #eduweb 3:32 PM Jul 21st from TweetDeck

lougan #eduweb I still think this is the most awesome life cycle of twitter http://bit.ly/HazhB 3:30 PM Jul 21st from TweetDeck

SashaWolff 7 steps for redesign! First is Discovery. Evaluate what you have, talk to everyone, review challenges, budgets etc. #eduweb 3:27 PM Jul 21st from TweetDeck

randyjensen @annmwhite That’s a really nice implementation! We launched about 8+ months ago w/ everything in the footer http://bit.ly/3OHAq #eduweb 3:25 PM Jul 21st from TweetDeck in reply to annmwhite

SashaWolff Transparent communication is important. Stop doing so much work trying to contain information! Be open about the process. #eduweb 3:24 PM Jul 21st from TweetDeck

petermahoney “Relations are social capital” we can build over Twitter. #eduweb 3:24 PM Jul 21st from TweetDeck

petermahoney “Enjoy and utilise the rogue element of using online tools.” #eduweb 3:23 PM Jul 21st from TweetDeck

amandavlhatter If people have to search for it on your site, you fail. #eduweb kj3:23 PM Jul 21st from TweetDeck

khille Research shows 58% students want to be able to calculate tuition costs on college sites they visit. #eduweb 3:20 PM Jul 21st from TwitterRide

randyjensen If you haven’t checked out the William & Mary website, check it out #eduweb http://www.wm.edu (I wish we had a 2 char domain name!)3:19 PM Jul 21st from TweetDeck

mdmcginn 301 redirect means permanent, 302 means temporary. You want search engines to remember where your content moved to. #eduweb 2:57 PM Jul 21st from TweetDeck

MarieShinfa SEO = create, optimize, link – yes it’s that easy… and no it’s not that easy #eduweb 2:54 PM Jul 21st from TweetDeck

mdmcginn @kylejames You can fix URL canonization with Google Webmaster Tools , but nowadays Google can figure out duplicate content anyway. #eduweb 2:52 PM Jul 21st from TweetDeck

mdmcginn @octothorp : Check Google Analytics. On many sites, the top keywords make up a minority of searches. But not @kylejames or mine… #eduweb 2:49 PM Jul 21st from TweetDeck in reply to octothorp

Inigralat least 10hrs a week to maintain an institutional twitter account #NCSRMR092:47 PM Jul 21st from web

Inigral Social Media is about a Customer Service Strategy not a Social Media Strategy #nmsu #NCSRMR09 2:44 PM Jul 21st from web

cappexcom #ncsrmr09 Top 3 Questions for Students re: Prospective Colleges: Can I get in? Can I afford it? Can I study my intended major? 2:43 PM Jul 21st from TweetDeck

siucmcma youtube is the second largest search engine in the world #eduweb 2:43 PM Jul 21st from web

Meglan1 Content is more important than design! #eduweb 2:42 PM Jul 21st from TwitterBerry

johnmccrory Make it easy for your visitors to bookmark, tweet, FB, etc. with http://addthis.com/ #eduweb 2:32 PM Jul 21st from web

mjpowers @ericstoller It was close: 59% RSS, 58% cost calculator. This if from OmniUpdate/Noel Levitz e-expectations survey. #eduweb 2:30 PM Jul 21st from Tweetie in reply to ericstoller

lisaloebmalone HS seniors are still almost split between MySpace and Facebook, with a slight skew towards MySpace. #eduweb 2:30 PM Jul 21st from TweetDeck

mjpowers HS seniors: MySpace 52%/Facebook 50%/Both 49% #eduweb 2:29 PM Jul 21st from Tweetie

MarieShinfa @siucmcma Longtail is important for ALL SEO, not just edu; we’re not that special 🙂 #eduweb 2:28 PM Jul 21st from TweetDeck in reply to siucmcma

KarlynM youtube is the second largest search engine in the world #eduweb 2:28 PM Jul 21st from TweetDeck

MarieShinfa If you want to be linked, build unique and valuable content, publish content worth sharing and help them share it (via @kylejames) #eduweb 2:27 PM Jul 21st from TweetDeck

johnmccrory @petermahoney Yes! Your web site isn’t the end anymore. Social sites spread your presence to where the audience already is #eduweb 2:27 PM Jul 21st from web in reply to petermahoney

mjpowers Portal sites, photo galleries, chat/IM ranked near bottom of what students want on adm. site. #eduweb 2:26 PM Jul 21st from Tweetie

petermahoney The idea that our site IS our web presence is outdated. Any mention of us anywhere is important. #eduweb 2:25 PM Jul 21st from TweetDeck

SashaWolff Don’t have social media accounts be an island. Link to your other properties at all times (Which is why I added the Connect! tab on our FB) 2:25 PM Jul 21st from TweetDeck

petermahoney For the longest time I wanted social network sites to drive users back to our site. I’ve come to realise that’s not the way forward. #eduweb 2:24 PM Jul 21st from TweetDeck

mjpowers Surprised that more students want RSS than a cost calculator on the admissions site. #eduweb 2:24 PM Jul 21st from Tweetie

SashaWolff Link to your social media accounts off of your homepage.2:22 PM Jul 21st from TweetDeck

katelynch SEO hand-in-hand with web accessibility – meaningful page titles, header tags, bullets, CSS styling #accessibility #seo #eduweb 2:21 PM Jul 21st from TwitterFox

johnmccrorySemantic markup = structuring your content through markup #eduweb2:20 PM Jul 21st from web

mdmcginn Google only displays 50-70 characters of the title, but indexes more. @johnmccrory: #eduwebSEO #eduweb 2:20 PM Jul 21st from TweetDeck

johnmccrory 70 characters is the recommended limit for page <title>; Hunh. I thought it was 50 characters. #eduwebSEO 2:16 PM Jul 21st from web

ptiperson learning how students find website and where they typically land at #eduweb session — only 13% follow a url printed in a document 2:16 PM Jul 21st from web

Inigral “one can think of involvement in social networks as a form of ‘psychological engagement'” #NCSRMR09 2:14 PM Jul 21st from web

dmcginn Long tail represents 70% of the traffic. #eduwebSEO #EDUWEB 2:13 PM Jul 21st from TweetDeck

cappexcom #ncsrmr09 Economic Impact: Students applying to more schools but visiting fewer; 30% altered application plans due to economy2:12 PM Jul 21st from TweetDeck

jchormann The case for content: 88% of users will drop a school from their search if the website doesn’t have the content they are looking for #eduweb 2:10 PM Jul 21st from web

AndreaGenevieve “Every school is great at something. Be FOUND for that unique thing using those keywords.” #eduweb on SEO 2:10 PM Jul 21st from web

AndreaGenevieve “Its not about what you call it- its about what people search for.” @kylejames on SEO #eduweb 2:09 PM Jul 21st from web

johnmccrory singular and plural are completely different keywords #eduwebSEO 2:09 PM Jul 21st from web

MamaKnow “All paths lead here” Here being main university Web site, from other social media sites/tools. aka homepage hugely important #eduweb 2:07 PM Jul 21st from TweetDeck

scottkilmer “It’s NOT about what YOU want or what YOU call it, it’s about what THEY are looking for” SEO Pres @ #eduweb 2:07 PM Jul 21st from TweetDeck

SashaWolff 85% of students rely on links/menus to find information on your site. Only 15% use search tool. #eduweb 2:07 PM Jul 21st from TweetDeck

lougan 88% of students will drop a school from their search, if they can’t navigate a schools website #eduweb 2:07 PM Jul 21st from TweetDeck

apetersen Links/information architecture: Not what fits with your brand, but what they’re most likely to be looking for. #eduweb 2:06 PM Jul 21st from web

lisaloebmalone your website IS your college #eduweb 2:06 PM Jul 21st from web

MarieShinfa Publish, optimize, & promote more content, you’re going to get found more #eduweb 2:05 PM Jul 21st from TweetDeck

aaronrester #eduweb promised to tweet this again: slideshow of my presentation this morning http://tinyurl.com/nuxx7t 2:05 PM Jul 21st from TwitterFox

johnmccrory 20% of our traffic from google is “searches” for our URL; i.e. people typing www.piercelaw.edu into the search box #eduweb SEO2:05 PM Jul 21st from web

katelynch SEO presentation – “if you are 508-complaint, you’re working toward SEO” #eduweb 2:03 PM Jul 21st from TwitterFox

MarieShinfa Good accessibility, usability, navigation = goodSEO 2:03 PM Jul 21st from TweetDeck

katelynch if something exists on your site but people can’t find it, does it exist? #eduweb 2:00 PM Jul 21st from TwitterFox

MarieShinfa web content: if people can’t find it, it doesn’t exist/isn’t important @kylejames #eduweb 2:00 PM Jul 21st from TweetDeck

johnmccrory Based on the eduStyle awards, I conclude WordPress is taking over the world #eduweb 1:54 PM Jul 21st from web

octothorp #eduweb I’m always amazed to see how many tweets—from people in the very same session I’m in—have content I didn’t hear.1:39 PM Jul 21st from Seesmic

SashaWolff Possible idea? Have your photographer hand out cards with links to your FB/YouTube/Flickr. It lets students know where their pic may show up1:39 PM Jul 21st from TweetDeck

teleject @mdmcginn I know Google Reader tracks which feeds you ACTUALLY read–good way to weed out weeds you’re not interested in. #eduWeb 1:34 PM Jul 21st from web in reply to mdmcginn

SashaWolff Wikis changes the game in that one person isn’t soley in charge. It opens the funnel up #eduweb 1:32 PM Jul 21st from TweetDeck

amandavlhatter As a PR person you need to be using a feed reader everyday, with your morning coffee. Amen @mherzber! #eduweb 1:25 PM Jul 21st from TweetDeck

petermahoney In many regards what we’re all trying to sort out are basic generational differences. #eduweb 1:25 PM Jul 21st from TweetDeck

petermahoney I learn so much about perceptions, alumni, news etc that way. > RT @SashaWolff: Use Google Alerts to track buzz! #eduweb 1:23 PM Jul 21st from TweetDeck

petermahoney Social networking tools: Taking the microcosm to the macro. That makes some people (often administrators) nervous. #eduweb 1:21 PM Jul 21st from TweetDeck

mdmcginn Local, Twitter-like microblog = a WordPress theme! http://bit.ly/ZPd93 #eduweb 1:20 PM Jul 21st from TweetDeck

mjpowers Some are using closed FB groups for “Class of” groups. #eduwebASL 1:18 PM Jul 21st from Tweetie

bradjward #eduweb Here’s a #highered example for what ‘My Starbucks Idea’ does: http://ucsd.alumnidea.com/ 1:18 PM Jul 21st from TweetDeck

jallgire http://storytlr.com/ being discussed at #eduweb 1:15 PM Jul 21st from TweetDeck

bradjward #eduweb U can’t rely on how many people follow when they say something anymore. You’d have to see how many ppl that follow them follow u 21:14 PM Jul 21st from TweetDeck

lgire Interesting that @mherzberg is using Twitter like @ComcastCares does… Goal: turn every negative mention into a positive #eduweb 1:13 PM Jul 21st from TweetDeck

lisaloebmalone herzberger single-handedly attempts to fix every tweet-originated problem! Does God work this way? #eduweb 1:12 PM Jul 21st from web

teleject you can host your own local, Twitter-like microblog http://bit.ly/ZPd93 #eduweb 1:12 PM Jul 21st from web

mjpowers ISU Police Dept. Has a FB fan page. Wonder how many fans they have? #eduwebASL 1:10 PM Jul 21st from Tweetie

octothorp #eduweb @mherzber giving a good plug for creating Flickr pools to crowd-source images [for •acquisition, •aggregation, and •organization].1:08 PM Jul 21st from Seesmic

mjpowers ISU is doing Facebook-only invites to alumni events. At least when no cost is involved. #eduwebASL 1:08 PM Jul 21st from Tweetie

cappexcom #ncsrmr09 #noellevitz 50 pct are “extreme” parents; tend to be more e-savvy1:06 PM Jul 21st from API

teleject @mherzber ‘s talk is making me feel guilty for not tagging my flickr photos as well, as often as I should1:04 PM Jul 21st from web

octothorp #eduweb “•Web 2.0 = collaborate and create. •Now we need to organize and categorize.” @mherzber 12:58 PM Jul 21st from Seesmic

NikkiMK @mherzber would pick library science for a career if he went back now. #eduweb 12:58 PM Jul 21st from TweetDeck

j_rex make sure what you are implementing now will be the right fit now… and in years to come #eduweb 12:55 PM Jul 21st from web

petermahoney Communicating to improve communication? 🙂 > RT @SashaWolff: Social media tools can help you manage your workflow #eduweb 12:53 PM Jul 21st from TweetDeck

NickCatto The conversation prism is pretty, http://theconversationprism… #eduweb 12:52 PM Jul 21st from TweetDeck

Inigral 35% of students state they will re-consider their college plans in 2009. #NCSRMR09 12:47 PM Jul 21st from web

mjpowers Survey suggesting that MySpace/FB use differs by race & class. If yr seeking more diversity, use MySpace? http://bit.ly/Q19Xa #eduweb 12:27 PM Jul 21st from Tweetie

ctpotts RT @bradjward: #eduweb What area of campus performs the worst on Twitter? Admissions. The best? Athletics and PR. http://twitpic.com/b3upi 12:07 PM Jul 21st from TweetDeck

gaspedal Study: Brands with the most social media activity in the past 12 months increased revenues by 18% http://is.gd/1Gvpi 10:36 AM Jul 21st from twhirl

Robin2go @PinkPeonies Here’s the thing; if you ignore a segment, you’ve already lost the battle. Admissions would do well to bear it in mind. #eduweb 10:30 AM Jul 21st from TweetDeck in reply to PinkPeonies

apetersen Some Microsoft department’s social media policy: “Don’t be stupid.” #eduweb 10:30 AM Jul 21st from web

chasgrundy @celiaperkins gift cards are taxable as cash equivalents. just treat them as student workers and pay $$ #eduweb 10:28 AM Jul 21st from TweetDeck in reply to celiaperkins

KarlynM if you’re going to pay bloggers, use gift cards to avoid IRS issues #eduweb 10:27 AM Jul 21st from TweetDeck

WMWebTeam 50% of schools pay student bloggers – going rate is $5/blog post #eduweb 10:25 AM Jul 21st from web

santoroski #eduWeb paying bloggers, going rate is $5 per blog. About 1/2 of schools pay.10:25 AM Jul 21st from Seesmic

JODaltonIUE Interestingly, we have more followers on MySpace than on Facebook at present, and just launched our MySpace recently. #eduweb 10:23 AM Jul 21st from web

bradjward .@SashaWolff #eduweb We’ve had two @bluefuego clients with more success on MySpace than Facebook this year. Be flexible with your presence.10:21 AM Jul 21st from TweetDeck

petermahoney @NikkiMK @markgr @Robin2go Our students know they can “get away” with more on myspace, because few of the faculty are on it. #eduweb 10:21 AM Jul 21st from TweetDeck in reply to NikkiMK

WMWebTeam A stale blog is worse than no blog at all – blog failure rate is 95% #eduweb 10:21 AM Jul 21st from web

MarieShinfa Write an open-ended blog to encourage discussion, don’t get stale, tie in SEO & analytics, & PLAN @tom8williams #eduweb 10:21 AM Jul 21st from TweetDeck

NikkiMK @markgr @Robin2go @petermahoney about 1/3 of our undergrads are on myspace http://bit.ly/n4PDM #eduweb 10:18 AM Jul 21st from TweetDeck in reply to markgr

bradjward #eduweb Re: MySpace being ‘dead’, keep this thought in mind: http://tr.im/tlpt Do your research, don’t take what presenters say as gold.10:17 AM Jul 21st from TweetDeck

apetersen Get the rights. Having people add to a flickr pool doesn’t do it. #eduweb 10:17 AM Jul 21st from web

WMWebTeam 1,000s of photos coming in from students for university use? capture the stories behind the photos submitted #eduweb 10:17 AM Jul 21st from web

MarieShinfa Photo contests: catalogue w/keywards as you go, get stories behind photos, capture DATA, get rights to images @tom8williams #eduweb 10:16 AM Jul 21st from TweetDeck

apetersen Find out what people are doing now. (OHIO cheer/photos) Catalogue as you go. Capture the stories behind the photos. #eduweb 10:16 AM Jul 21st from web

apetersen Video contests: Define contest clearly, provide clear rewards, provide equipment. ( & Promote it.) #eduweb 10:12 AM Jul 21st from web

petermahoney We’re trying to apply tech to our current models of operations. What we need is new models. #eduweb 10:11 AM Jul 21st from TweetDeck

MarieShinfa “Cash is King” – clearly define rewards for contests; don’t giveaway “stuff”, stuff is junk @tom8williams #eduweb 10:10 AM Jul 21st from TweetDeck

vvergoth Great overview of Twitter for Higher Ed: eduWeb 2009 Live Blog – Twitter for Higher Ed | .eduGuru http://bit.ly/40RmMy 10:09 AM Jul 21st from bit.ly

apetersen IIT’s total cost: $1,750. Supported rebranding. (done via @innogage?) #eduweb 10:08 AM Jul 21st from web

MarieShinfa Need to give defined specs for video contest, users need to know how to wine, align rules w/objectives @tom8williams #eduweb 10:08 AM Jul 21st from TweetDeck

apetersen 1st ever higher ed video contest: IIT’s provided equipment, stock footage, music. Own sharing platform. Leveled playing field. #eduweb 10:07 AM Jul 21st from web

apetersen The people’s choice was the one up longest. So the procrastinators lose. More time for more people to see it. #eduweb 10:05 AM Jul 21st from web

apetersen Professional video costs: $2,000/minute. Wow. #eduweb 10:04 AM Jul 21st from web

Robin2go Interesting that the speaker discounts MySpace; obviously hasn’t seen danah boyd’s work on its valid place within social networks. #eduweb 10:03 AM Jul 21st from TweetDeck

apetersen A-ha’s from DePaul’s video contest: negative votes/comments. People waited until last minute to vote. #eduweb 10:02 AM Jul 21st from web

apetersen DePaul’s “This is DePaul” video contest: 120 days conception to launch. Promotion important. Used YouTube as channel. #eduweb 10:00 AM Jul 21st from web

SashaWolff 90% of users on the web never contribute. Only 1% contribute to things like YouTube, Wikipedia etc. #eduweb 10:00 AM Jul 21st from TweetDeck

jchormann avoiding social media b/c you want to control the message is not an option. Social media will happen without you.9:57 AM Jul 21st from web

epublishmedia It’s one thing to get people to join your social network, it’s another to get them to return to it. #eduweb 9:55 AM Jul 21st from TweetDeck

MamaKnow “Underwear is not the common thread that binds us together” Ha! Reason Vic’s Secret soc netw didn’t work #eduweb 9:54 AM Jul 21st from TweetDeck

auwebmanager UGC session: “If you get a student population together, they are more creative than any team you have on your staff” #eduweb 9:53 AM Jul 21st from web

KarlynM “credibility is more important that quality” #eduweb 9:51 AM Jul 21st from TweetDeck

KarlynM not doing social media because you want to control your message is not an option #eduweb 9:50 AM Jul 21st from TweetDeck

SashaWolff The big question is how do you measure “engagement?” Twitter is about feelings not numbers #eduweb 9:08 AM Jul 21st from TweetDeck

KarlynM CoTweet allows you to assign tweets to a particular team member for followup – www.cotweet.com #eduweb 9:05 AM Jul 21st from TweetDeck

SashaWolff RT @bradjward: #eduweb n=800, we have about 21% of #highered twitter accounts that don’t follow anyone in return.9:04 AM Jul 21st from TweetDeck

j_rex RT @octothorp: “Your grandmother, your dean, and your future employer may be reading.” Ha! Which is worst? #eduweb 9:03 AM Jul 21st from web

KarlynM i like the irony of @aaronrester having a really long tinyurl 🙂 http://tinyurl.com/higheredtwittersurvey #eduweb 9:03 AM Jul 21st from TweetDeck

SashaWolff Only 13% of schools follow everyone. 10% follow no one. 29% follow only the community. #eduweb 9:02 AM Jul 21st from TweetDeck

SashaWolff 46% of schools have 1 person tweeting for their school. 25% have 2 people. 29% have 3 or more. #eduweb 9:00 AM Jul 21st from TweetDeck

mdmcginn The writer should be the managing editor on the Web team. Team must agree on wordcount, voice, lifespan in advance. #eduweb 8:58 AM Jul 21st from web

KarlynM 70% of the people surveyed said they didn’t seek institutional permission/approval to get on twitter…they just did it. #eduweb 8:54 AM Jul 21st from TweetDeck

randyjensen Listening to @AaronRester talk about how you can’t control if a student sets up a social media acct. Been there. Tough situation … #eduweb 8:54 AM Jul 21st from TweetDeck

SashaWolff You can use Twitter for brand management and media relations #eduweb 8:50 AM Jul 21st from TweetDeck

KarlynM .@uchicagolaw school followers are mostly alums and want to maintain a sense of intellectual engagement w/the school #eduweb 8:47 AM Jul 21st from TweetDeck

KarlynM Pew says that youngins are leading the way in adopting Twitter, contrary to popular belief of them not liking/using it #eduweb 8:43 AM Jul 21st from TweetDeck

SashaWolff Twitter has yet to catch on with Gen Y. Only 22 percent of this group says they use Twitter. #eduweb 8:42 AM Jul 21st from TweetDeck

SashaWolff However it is useful to let current students know what is going on at your school. #eduweb 8:41 AM Jul 21st from TweetDeck

SashaWolff Current students are the least important audience for your school’s twitter account. They’re already plugged in. #eduweb 8:40 AM Jul 21st from TweetDeck

SashaWolff Most institutions saw twitter as a glorifed newsfeed, but now they’re finding that Twitter can maintain relationships. AMEN #eduweb 8:37 AM Jul 21st from TweetDeck

KarlynM Live Twitter stream on Oklahoma Wesleyan’s homepage: http://www.okwu.edu/ #eduweb 5:38 PM Jul 20th from TweetDeck

SashaWolff Should you design with mobile in mind? Check your analytics to see how many people are visiting you through mobile #eduweb 5:35 PM Jul 20th from TweetDeck

petermahoney http://www.mostinspired.com/ is our friend. #eduweb 5:31 PM Jul 20th from TweetDeck

NikkiMK when hiring a web designer, look for usability techniques as well #eduweb (via @stewartfoss )5:30 PM Jul 20th from TweetDeck

johnmccrory Use web APIs to feed your content from free social web apps to main web site & among social web sites you maintain #eduweb 5:29 PM Jul 20th from web

MarieShinfa Flash vs. Javascript? Better to use natural web instead of plug-ins @stewartfoss #eduweb 5:28 PM Jul 20th from TweetDeck

SashaWolff Consider your ability to maintain anything you add. #eduweb 5:24 PM Jul 20th from web

MarieShinfa Be inspired by others for design but also be original @stewartfoss #eduweb 5:24 PM Jul 20th from TweetDeck

randyjensen “Consider your ability to maintain anything you add” is possibly the most important thing he’s said thus far #eduweb 5:23 PM Jul 20th from TweetDeck

KarlynM before adding new features to your site because other schools have it, consider how much effort it will take to maintain it #eduweb 5:23 PM Jul 20th from TweetDeck

SashaWolff Designers don’t come up with their own ideas. They look to tweak other people’s designs #eduweb 5:22 PM Jul 20th from web

MarieShinfa “Consider every element. Don’t do anything because everyone else is doing it” @stewartfoss #eduweb 5:22 PM Jul 20th from TweetDeck

jallgire Spacing & fonts as 2 biggest mistakes in higher Ed web design. Nice highlight from @stewartfoss – and formatting 2 help scanning #eduweb 5:20 PM Jul 20th from web

petermahoney Use heading tags! A few different options makes things space out a lot better. #eduweb 5:19 PM Jul 20th from TweetDeck

mjpowers Students do read content on websites, or at least they say they do. See “Scrolling Toward Enrollment: http://bit.ly/iIkcR #eduweb 5:15 PM Jul 20th from Tweetie

apetersen Use difficult colors as a highlight or accent color rather than the main. #eduweb 5:15 PM Jul 20th from web

SashaWolff If you have a difficult color, use them as highlights and temper with another color.5:14 PM Jul 20th from web

apetersenFor those primary-color campuses: Move your colors down and to the right on the chart to make them less retina-burning. #eduweb5:14 PM Jul 20th from web

mjpowers Students do read content on websites, or at least they say they do. See “Scrolling Toward Enrollment: http://bit.ly/iIkcR 5:13 PM Jul 20th from Tweetie

SashaWolff Be CAREFUL with color! Some colors look great on jerseys and shirts… but it DOES NOT translate to web. (Indian Hills Community College) 5:13 PM Jul 20th from web

randyjensen @mjpowers You’re dead on. I just know that some n00b designers I’ve talked to spend 99% of their time strictly on the homepage #eduweb 5:12 PM Jul 20th from TweetDeck in reply to mjpowers

petermahoney RT @SashaWolff: If you have to have MULTIPLE links on a homepage… make sure you categorize and group them! #eduweb 5:12 PM Jul 20th from TweetDeck

MarieShinfa Link design is critical – sticking to basic default link behavior is good; enable hover state for usability @stewartfoss #eduweb 5:11 PM Jul 20th from TweetDeck

mjpowers @randyjensen True. Sometimes it’s not so much the designers as those higher up the chain who demand “wow”—even when it doesn’t help users.5:09 PM Jul 20th from Tweetie in reply to randyjensen

johnfurst Better mobile devices; better usability than in 2000. Still users take 38% time http://twurl.nl/yn5g61 #usability #fb 5:09 PM Jul 20th from Tweetburner

petermahoney First we need the mandate to be the gatekeeper! There’s the rub. > RT @pierotintori: #eduweb you need to be the gatekeeper5:07 PM Jul 20th from TweetDeck

KarlynM battles about what goes on the home page are blood feuds #eduweb 5:06 PM Jul 20th from TweetDeck

petermahoney My thought: We need to stop thinking online vs. print. Rather think publications options, and pick the right one for the message. #eduweb 5:03 PM Jul 20th from TweetDeck

pierotintori #eduweb I think that some of the university photography websites are the best5:02 PM Jul 20th from TweetDeck

MarieShinfa Use prime real estate to promote things happening at the university, engage users @stewartfoss #eduweb 5:02 PM Jul 20th from TweetDeck

aaronrester #eduweb first rule at Earthbound Media is “kill the devil’s advocate”5:00 PM Jul 20th from web

MarieShinfa Tagline on homepage or succinct paragraph that identifies unique aspects of school @stewartfoss #eduweb 4:59 PM Jul 20th from TweetDeck

SashaWolff Use the website to introduce your institution and its strengths. #eduweb 4:58 PM Jul 20th from web

SashaWolff First step in redesign? Research! (articles, books, conferences. Web stat data. Surveys. User testing) #eduweb 4:57 PM Jul 20th from web

NikkiMK @stewartfoss w/incremental redesign small fixes can slip past committees better to beg forgiveness later. #eduweb 4:57 PM Jul 20th from TweetDeck

SashaWolff It’s easier to ask forgiveness than to get permission. You won’t need forgiveness though. You’re going to do this right! #eduweb 4:57 PM Jul 20th from web

randyjensen Just to add something about @stewartfoss ‘s presentation. Homepages aren’t as important as they used to be. SE’s have killed the HP #eduweb 4:56 PM Jul 20th from web

petermahoney The purpose of the homepage: Helps users find info they’re seeking. #eduweb 4:54 PM Jul 20th from TweetDeck

MarieShinfa RT @jamkim: Love idea of Butler U’s breakup email to suspect/prospect students who haven’t responded to calls to action @karlynm #eduweb 4:27 PM Jul 20th from TweetDeck

bradjward #eduweb Want to test emails in Safari on iPhone without an iPhone? Paste the HTML email link into http://testiphone.com 4:27 PM Jul 20th from TweetDeck

SashaWolff RT @petermahoney Others check everything for style, grammar, message, even voice! At times I want writing to be in a personal tone.4:24 PM Jul 20th from web

MarieShinfa You need to hit someone w/a message at least 3 times before they hear it @karlynm #eduweb 4:24 PM Jul 20th from TweetDeck

SashaWolff How do you deal with each Dept creating their own content? Trust. The dept knows their info better than anyone else #eduweb 4:23 PM Jul 20th from web

jallgire Homework from @karlynm – get on email marketing lists and when we click on a link, ask ourselves “why”. #eduweb 4:17 PM Jul 20th from web

jallgire ROI calculation and bringing stakeholders together. Is guy in slide the “newsletter creep”? #eduweb 4:15 PM Jul 20th from web

SashaWolff My ? here is what does the communications and marketing dept think about everyone creating their own content. #eduweb 4:14 PM Jul 20th from web

jallgire Email tracking spreadsheet = nice resource. Link in slides later. #eduweb 4:13 PM Jul 20th from web

santoroski #eduweb I am tagging cool links on Delicious. http://delicious.com/sandalwood/eduweb 4:12 PM Jul 20th from Seesmic

apetersen #eduweb @karlynm‘s seen colleges with lists of 40-50% bad email addresses. Waste of money.4:11 PM Jul 20th from Tweetie

SashaWolff Confused depts?? Not anymore!!! CMS Training VIds for staff at www.gvsu.edu/cmshelp #eduweb 4:10 PM Jul 20th from web

apetersen #eduweb @karlynm‘s ideal world: colleges would have 1 person all email goes through and that person is empowered to say NO.4:09 PM Jul 20th from Tweetie

MarieShinfa email service provider Campaign Monitor provides http://www.email-standards…. @karlynm #eduweb 4:08 PM Jul 20th from TweetDeck

jallgire Campaign Monitor and Mail Chimp will test your email campaigns. Nice! #eduweb – How to organize emails from multiple offices? Tough!4:08 PM Jul 20th from web

bradjward #eduweb at Butler we had a communication flow for Admissions that integrated print and email efforts to one calendar. Great way to organize4:08 PM Jul 20th from TweetDeck

mjpowers Having a premium for donating. Great idea. #karlynm #eduweb4:04 PM Jul 20th from Tweetie

nextsteph Like the idea of being notified to approve content changes before they are posted #eduweb 4:01 PM Jul 20th from TwitterFon

mjpowers No visible URLs in e-mails–use the text version to provide it for users without HTML e-mail.3:59 PM Jul 20th from Tweetie

ptiperson love this presenter. she’s talking my language – no exclamation points, descriptive subject lines, use the PS, only one call to action3:58 PM Jul 20th from web

apetersen 60-70 characters is the sweet spot for email subject lines. Links in PSes get clicked more often. Eliminate exclamation points. #eduweb 3:56 PM Jul 20th from web

mjpowers Subject line should be descriptive of the message. #eduweb 3:56 PM Jul 20th from Tweetie

MarieShinfa Subject lines should be descriptive about the message, users more likely to click on link bc prepared for content @karlynm #eduweb 3:55 PM Jul 20th from TweetDeck

SashaWolff Depts. aren’t limited in how many navigational links they can have on their website. Both a blessing and a curse #eduweb 3:50 PM Jul 20th from web

MarieShinfa Timing is essential: Dartmouth give email raised $200,000 in 1 day! @karlynm #eduweb 3:48 PM Jul 20th from TweetDeck

jallgire Not about when 2 send emails but how you integrate with other marketing/messaging. #eduweb. Lots of Obama examples and Dartmouth.3:47 PM Jul 20th from web

adivitak @hsvo @kdc blurg: Presenter typically sees 20%-40% open rate in higher edu3:45 PM Jul 20th from web

mjpowers No <p> tags in e-mail templates. Found this out very painfully on my own. #wishihadatimemachine #eduweb 3:42 PM Jul 20th from Tweetie

MarieShinfa “Smart marketing begins with smart segmentation” – Jeffrey Fox @karlynm #eduweb 3:42 PM Jul 20th from TweetDeck

amandavlhatter Benefit of building CMS – maintaining brand recognition and control. #eduweb 3:41 PM Jul 20th from TweetDeck

MarieShinfa Must design email templates for Gmail & Yahoo @karlynm #eduweb 3:41 PM Jul 20th from TweetDeck

SashaWolff About 1000 people have access to their internal CMS. Each can make independent changes to their personal dept page. #eduweb 3:40 PM Jul 20th from web

MarieShinfa Must integrate look & feel across all mediums: print, web, etc @karlynm #eduweb 3:40 PM Jul 20th from TweetDeck

SashaWolff Internal CMS is great for customization. Cost is free when you have an in house development team. #eduweb 3:38 PM Jul 20th from web

SashaWolff Holy smokes… GVSU has over 13k content pages and 345 live dept sites. All but 4 sites in CMS #eduweb 3:36 PM Jul 20th from web

MarieShinfa Requirements doc: big long list that you want your email service provider to do @karlynm #eduweb 3:34 PM Jul 20th from TweetDeck

jallgire Problem = emails getting blocked if not using external provider. Not equipped to do in-house. #eduweb — demo demo demo!3:34 PM Jul 20th from web

MarieShinfa Email vendor of choice for @karlynm is fire engine red #eduweb 3:34 PM Jul 20th from TweetDeck

ChrisWiegman #eduweb “Search is just a web application”3:07 PM Jul 20th from TweetDeck

pierotintori #eduweb we will see smaller and smaller devices…. I need the battery is the more urgent issue… more power needs longer lasting power2:39 PM Jul 20th from web

ChrisWiegman #eduweb I used to take notes at conferences in word, now its twitter. interesting…2:37 PM Jul 20th from TweetDeck

SashaWolff Generational changes are necessary. #eduweb2:35 PM Jul 20th from web

jallgire “tech is flawed and incomplete” – “bolting a jet engine onto a bicycle” as we do more and more on top of old web foundation #eduweb 2:28 PM Jul 20th from web

pierotintori #eduweb google guy: the web infrastructure is starting to crumble…. security problems, performance… need to be solved 2:26 PM Jul 20th from web

jallgire Nothing yet to tweet from #eduweb opening keynote — well, “the web is broken” — starting to pick up steam. Tech = diff things 2 diff ppl2:22 PM Jul 20th from web

aaronrester #eduweb – Jeanne Gosselin: “be ready to jump off” if things change or don’t work out, know when to give it up12:02 PM Jul 20th from web

amandavlhatter Make inquiry page short. Name, address, e-mail, year. #eduweb 10:58 AM Jul 20th from TweetDeck

aaronrester Jeanne Gosselin: ideally you should do research on your site/users every quarter #eduweb 9:57 AM Jul 20th from web

amandavlhatter What can we do to get people out of stealth mode earlier? Via @HighEdMarketing #eduweb 9:12 AM Jul 20th from web

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